By honouring Herzberger’s original vision of connectivity this project seeks to reclaim the building’s legacy as a symbol of architectural ingenuity and community resilience.
In my design I focus on the theme of connectivity, embracing the style of structuralism and showing how the building could bring value to the existing neighbourhood. It should be credited that several other parties have submitted proposals (Fabrications, AHH), unfortunately all of which have been deemed unfeasible. From a financial perspective adaptive reuse is a gamble, costs can be difficult to foresee but with relentless pressure to meet climate goals unsustainable cycles must be disrupted. The spreadsheets should be re-evaluated to include sustainability metrics in the calculations, recognizing that profits should not be at the expense of environmental integrity or the public interest.
Title: Soza Adaptive Reuse
Client: WDKA
Year: 2024
Location: Laan van NOI Den Haag
Assignment: Make a film about current discussion within Architectual community.
Photography Robbert Oerlemans